Etikettarkiv: Neuroeconomics

Neurofear – How Emotions Dictate What Music Teenagers Listen To

We all know that peer pressure influences the lives of  teenagers. But a new study has found that adolescents choose to listen to music that has been approved of by their peers rather than because they like it. Great new reasearch for the field of neuroaesthetics, bad news for al of us that still hold the view that our identity are self-moulded.

The study looked at teenagers listening to music on social networking sites such as MySpace, where a song’s popularity can be gauged by how many times it has been downloaded. The results suggest that if their musical choices do not match those of others, their brains recoil in fear.

The Daily Mail reports:

‘We wanted to know, for example with Amazon.com, when you see a four or five-star rating of something, does that make you like it more?’ Gregory Berns, Chair of Neuroeconomics at Emory University told the Times. Youngsters aged between 12 and 17 were played a track and asked to rate how much they liked it. Some of the group were then given the opportunity to see how popular the song was according to how many times it had been downloaded.

After an interval, they were all asked to rate the track again, with participants changing their ratings 22 per cent of the time after finding out the tune was a hit. More than three quarters switched to match the song’s popularity rating. Brain scans revealed that the first time the teenagers heard a song, regions associated with reward and pleasure were activated.

On the second hearing, those associated with anxiety and pain would light up, suggesting that fear made people change their ratings. The findings, which were published recently in the journal NeuroImage, back up previous research on conformity, which says that young people submit to peer pressure to avoid being teased.”

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More knowledge, More NeuroPsychoEconomics

Impatiently awaiting the new Journal of Neuroscience, Psychology, and Economics (JNPE) produced by The Association for NeuroPsychoEconomics. It will further foster the merge of the life sciences with the dismal science economics.

Also have a look at the latest issue of E-Flux Journal. Look especially close at Sean Snyder’s article ”Disobedience in Byelorussia” which attempts to reconstruct a series of interrogations he once experienced at the hands of an Israeli immigration official. In it he interestingly tries to justify and comment his artistic practice through the questions he received at that time.
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Neuroeconomics gone wild: cognitive psychology anyone?

It seems like a contradiction to ‘outsmart your brain’,  but as as Seattle times report in their article on Neuroeconomics and behavioral economics, the brain is adapted in ways that modernity and its economies are not always in tune with. In short –  we make choces we do not fully understand. Thus this step-by-step run-down let us delve into the predictably irrational behavior that has all economists scratching their bald heads. All but the neruoeconomists, who are having a field day. 

Now a disturbing fact most of you consumption discontents need to point your eyes to is the notion of instant gratification, when buying or consuming stuff, as explained by Jason Zweig from the Wall Street Journal.  We get an emotional kick from buying, so choosing between a Pollock and Nerdrum (Pollock usually out pricing Nerdrum), could be difficult in cases we are talked into something by our brain juice. Zweig recommends silly associational thinking like to add dates and colorful names to financial goals. This sounds awfully like my therapist, talking about tha virtues of cognitive resonance and such.

Will this method make you richer less poor? Ask Zeki who this month delves into the concept of greed, but before reading his meditations I urge everyone to look at what Michael Douglas has to say about the matter.

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The way the Brain Buys

 

Andreas Gursky taps in on consumption

Artist Andreas Gursky taps in on consumption

The finest newsprint on the planet, The Economist, ended the year of 2008 with a great story on why we buy the things we are compelled to buy especially around holidays, and the scary tactics of Wal-Mart and Sainsbury’s when they employ neuroeconomics in the marketplace. The problem as I see it relies mostly in the pushing forward of the concept of privacy, the same could be argued in relation to the fundamentals of personal advertising of the kinds used mostly in new media. Remember the  parellel with the Google debate and how The Evil One they are monitoring you in full, whether you enjoy it or not. Articles Here and here.

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