Neuroeconomics gone wild: cognitive psychology anyone?

It seems like a contradiction to ‘outsmart your brain’,  but as as Seattle times report in their article on Neuroeconomics and behavioral economics, the brain is adapted in ways that modernity and its economies are not always in tune with. In short –  we make choces we do not fully understand. Thus this step-by-step run-down let us delve into the predictably irrational behavior that has all economists scratching their bald heads. All but the neruoeconomists, who are having a field day. 

Now a disturbing fact most of you consumption discontents need to point your eyes to is the notion of instant gratification, when buying or consuming stuff, as explained by Jason Zweig from the Wall Street Journal.  We get an emotional kick from buying, so choosing between a Pollock and Nerdrum (Pollock usually out pricing Nerdrum), could be difficult in cases we are talked into something by our brain juice. Zweig recommends silly associational thinking like to add dates and colorful names to financial goals. This sounds awfully like my therapist, talking about tha virtues of cognitive resonance and such.

Will this method make you richer less poor? Ask Zeki who this month delves into the concept of greed, but before reading his meditations I urge everyone to look at what Michael Douglas has to say about the matter.

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